La edición número 40 de LIA (London International Awards) se celebró durante diez días en Encore @ Wynn de Las Vegas y fiel a su tradición de centrarse en la creatividad, los distintos jurados, compuestos por líderes creativos del mundo, deliberaron in situ y meticulosamente, durante todas las rondas de evaluación. Sin instancia de preselección, o juzgamiento online, todos los miembros del jurado vieron cada pieza y la consideraron detenidamente antes de seleccionar a los ganadores y finalistas.
A continuación, las distinciones «del año» de LIA Awards 2025, los ganadores argentinos y los grandes premios.
Global Of The Year Winners:
Holding Company Of The Year: WPP
Network Of The Year: Ogilvy
Agency Of The Year: Publicis Conseil, Paris
Client Of The Year: AXA
Independent Network Of The Year: SERVICEPLAN GROUP
Independent Agency Of The Year: SERVICEPLAN GERMANY, Munich
Health & Pharma Network Of The Year: IPG Health
Health & Pharma Agency Of The Year: Area 23, an IPG Health Company, New York
Health & Pharma Client Of The Year: Essity
Independent Health & Pharma Network Of The Year: Real Chemistry
Independent Health & Pharma Agency Of The Year: Klick Health, Toronto
In-House Company Of The Year: Apple Marcom, Cupertino
PR Network Of The Year: Leo
PR Company Of The Year: Publicis Consultants, Paris
Media Network Of The Year: Carat
Media Company Of The Year: Wavemaker France, Levallois-Perret
Design Companies Of The Year: FCB Chicago, Chicago and Pes Motion Studio, Chicago
Production Company Of The Year: Prodigious
Post-Production Company Of The Year: Whitecoat Productions
Music and Sound Company Of The Year: Soundtree
LOS GANADORES ARGENTINOS
Audio & Radio
Oro Creativity in Commerce
Bronce Humor
Bronce Innovative Use of Audio & Radio
Ogilvy Argentina, Buenos Aires
Brand: Calm Is Simple
Title: «The Sound of Divorce»
Oro Branded Entertainment -Creative Use of Data
Monks, Buenos Aires
Brand: Netflix
Title: «Senna’s Cut»
Oro Production & Post-Production
2D Animation
Bronce Public Service/Charity/NGO
Bronce – Production & Post-Production
CGI Animation
SAMY Alliance, Madrid / Buenos Aires
Flamboyant Paradise, Buenos Aires
Brand: PETA
Title: «Being Vegan is Good Sh*t!»
Plata Non-Traditional
Direct Marketing
R/GA, Americas
Brand: Gatorade
Title: «Cool Seats»
VER CASO
Plata Creativity In PR
Best Local/Regional/National Market
Don by Havas, Buenos Aires
Brand: Newsan – Philco
Title: «Chainsaw and Blender »
Plata Production & Post-Production
Cinematography
Publicis Conseil, Paris
Brand: Renault
Title: «Argentina»
Bronce en Creativity in Media
«The Lucky Sponsor» Schneider CCU
Mercado Mccann, Buenos Aires
Bronce Creative Strategy
Experiential
GUT, Buenos Aires
Brand: PedidosYa
Title: «Never Stop Ordering»
Bronce Direct
Out of Home – Instore and Transit
DAVID Buenos Aires, Buenos Aires
Brand: Cerveza Aguila
Title: «Antenaguila»
TODOS LOS GRAND LIA
Grand LIA Ambient & Activation
SERVICEPLAN GERMANY, Munich
Brand: Rainbow Wool
Title: «Rainbow Wool»
Grand LIA Branded Content
Apple Marcom, Cupertino + TBWA\Media Arts Lab, Los Angeles
Brand: Apple
Title: «Submerged»
Grand LIA Creative Strategy
AMVBBDO, London
Brand: Libresse/Bodyform
Title: «Livefearless – The Heart & Guts Behind The Blood»
Grand LIA Creative Use of Data
ATime&Place, Melbourne
Brand: Suzuki
Title: «The Suzuki Index»
Grand LIA Design
FCB Chicago, Chicago
Brand: Caption with Intention
Title: «Caption with Intention»
Grand LIA Evolution
Transformative Business Impact
Integration
Non-Traditional
Publicis Conseil, Paris
Brand: AXA
Title: «Three Words»
Grand LIA Health & Wellness
Direct
Use of Social Media & Influencers
Ogilvy, Singapore
Brand: Unilever / Vaseline
Title: «Vaseline Verified»
Grand LIA Health & Wellness-Craft
AMVBBDO, London
Brand: Essity/Bodyform
Title: «Never Just A Period»
Grand LIA Online Film
BBDO Bangkok, Bangkok
Brand: Five Star
Title: «Death of A Salesman»
Grand LIA Music & Sound
Production & Post-Production
HeimatTBWA\ Germany, Berlin
Brand: HORNBACH
Title: «No Project without Drama»
Grand LIA Package Design
Pharma & Medical
de la Cruz Ogilvy, Puerto Rico
Brand: Alivia Health
Title: «Glowing Relief»
Grand LIA Poster
Leo Dubai, Dubai
Brand: NBA India – The Great Indian Dunk
Title(s): «Jordan 23», «Kobe 08», «Lebron 06», «Shaq 34»
Grand LIA TV & Cinema
Branded Entertainment
McCann Paris, Paris
Brand: L’Oréal Paris
Title: «The Final Copy of Ilon Specht»
Grand LIA Creativity In PR
FCB New York, New York
Brand: Hyundai Motor Company
Title: «Tree Correspondents»
Grand LIA Creativity In B2B
FP7 McCann, Dubai
Brand: Puck
Title: «Recipe for Change»
