Lions Daily News, el diario oficial del festival, nos invitó una vez más, a escribir una crónica sobre la creatividad argentina. En el artículo que titulamos «Riding the rollercoaster» contamos el contexto y los desafíos que enfrenta hoy la creatividad local. ¿Logrará, a pesar de todo, brillar en Cannes?
«Argentine creatives never cease to amaze – and not just because of their award-winning work, which dominated last year’s Cannes Lions, but also because of their resilience in the face of a rollercoaster economy that has plunged to new lows in recent months. So will they amaze us again in 2024? Majo Acosta and Marta González Muguruza, directors of the communication, marketing and advertising magazine Reporte, think there’s a very good chance «
