Cannes Lions anunció las piezas que quedaron seleccionadas como finalistas en Innovation Lions, la categoría que celebra «la innovación, la tecnología y la resolución de problemas innovadores. Soluciones tecnológicas independientes que incluyen herramientas, productos, modelos, plataformas y otros. También se reconocerán nuevas maneras de tecnología publicitaria, así como campañas creativas que utilicen nuevas tecnologías.»
Categoría: Early-Stage Technology
VOICE 2 DIABETES» KVI BRANVE FUND I INC DIABETES DIAGNOSTIC SOLUTION KLICK HEALTH, Toronto CANADA
LITERACY PEN WORLD LITERACY FOUNDATION LITERACY PEN DEVICE MEDIA.MONKS, Hilversum NETHERLANDS EMERGE Beijing / PRIMO Santiago VOX HAUS Petropolis WORLD LITERACY FOUNDATION Melbourne
VANISHING EMAILS AMAZON WEB SERVICES AMAZON WEB SERVICES VML, Lima PERU
Categoría: Brand Led Innovation
REWILDING MODE HUSQVARNA HUSQVARNA AUTOMOWER® PRIME WEBER SHANDWICK, Stockholm SWEDEN GIANTS & TOYS Stockholm / PRIME WEBER SHANDWICK Stockholm GIANTS & TOYS Stockholm PRIME WEBER SHANDWICK Stockholm PRIME WEBER SHANDWICK Stockholm
Categoría: Product Innovation
AIRQUITY EARSWITCH HEALTH EQUITY – DIAGNOSTICS HAVAS LYNX, Manchester / EARSWITCH, Manchester UNITED KINGDOM EARSWITCH Manchester / HAVAS LYNX Manchester HAVAS LYNX Manchester
SAMSUNG IMPULSE SAMSUNG SAMSUNG GALAXY WATCH6 CHEIL WORLDWIDE, Madrid SPAIN CHEIL WORLDWIDE Madrid CHEIL WORLDWIDE Madrid CHEIL WORLDWIDE Madrid
GUIDED FRAME GOOGLE GOOGLE PIXEL, GUIDED FRAME GOOGLE, Mountain View / GOOGLE CREATIVE LAB, New York UNITED STATES
AXA – THREE WORDS AXA INSURANCE PUBLICIS CONSEIL, Paris FRANCE
VOLKSWAGEN ROOBADGE VOLKSWAGEN CAR ACCESSORY DDB, Sydney AUSTRALIA NAKATOMI Sydney / THE UNIVERSITY OF MELBOURNE Melbourne / VERT DESIGN Sydney FLYING ROBOT Sydney
REEF RELIEF STREAM2SEA REEF RELIEF McCANN DEMAND, London UNITED KINGDOM FUTUREBRAND London / McCANN Tel Aviv / STREAM2SEA Bowling Green
Categoría: Environmental Innovation
AIZOME WASTECARE™ INDUSTRIAL WASTE – CERTIFIED AS SKINCARE. AIZOME TEXTILES SERVICEPLAN, Munich GERMANY OFF STUDIOS Munich MEDIAPLUS GERMANY Munich MATERIAL INC. Tokyo ASTRAL KREATIV Munich / DRUCKEREI VOGL Zorneding / PAUL+PAUL Gilching / SQUARE FILM Hamburg / WORKBYWORKS STUDIO New York
CONTRAILS: MAKING FLYING MORE SUSTAINABLE WITH GOOGLE AI GOOGLE GOOGLE RESEARCH GOOGLE, Mountain View / GOOGLE CREATIVE LAB, New York UNITED STATES GOOGLE CREATIVE LAB New York CUT AND RUN New York / GOOGLE CREATIVE LAB New York OVERCOAST MUSIC AND SOUND Richmond
SOLAR IMPULSE – A.I IMPULSE SOLAR IMPULSE CLIMATE PRESERVATION PUBLICIS CONSEIL, Paris FRANCE RAZORFISH Paris
Categoría: Societal Innovation
ADDRESS THE INVISIBLE TECHO & GOOGLE TECHO & GOOGLE ARCHER TROY, Mexico City / TECHO, Mexico City MEXICO ARCHER TROY Mexico City / ONIRICA FILMS Mexico City ONIRICA FILMS Mexico City GOOGLE THE ZOO Mexico City TECHO Mexico City
ILLUSTRATE CHANGE JOHNSON & JOHNSON ILLUSTRATE CHANGE DELOITTE DIGITAL, New York / JOHNSON & JOHNSON, New Brunswick UNITED STATES NORTE Sao Paulo BCW New York / BRIGHTSPOT Virginia / NATIONSWELL HEADQUARTERS New York / PEANUT London / THE ASSOCIATION OF MEDICAL ILLUSTRATORS Lexington
AIRQUITY EARSWITCH HEALTH EQUITY – DIAGNOSTICS HAVAS LYNX, Manchester / EARSWITCH, Manchester UNITED KINGDOM EARSWITCH Manchester / HAVAS LYNX Manchester HAVAS LYNX Manchester
AXA – THREE WORDS AXA INSURANCE PUBLICIS CONSEIL, Paris FRANCE
GUARDED BUS STOP ELETROMIDIA GUARDED BUS STOP ALMAPBBDO, Sao Paulo BRAZIL ANTFOOD Sao Paulo / CINE Sao Paulo / ELETROMIDIA Sao Paulo ELETROMIDIA Sao Paulo
FILTER CAPS FILSA COLOMBIA FILTER CAPS OGILVY COLOMBIA, Bogotá COLOMBIA CRUZ ROJA COLOMBIANA – DIRECCION NACIONAL Bogota / FUNDACION BAYLOR COLOMBIA Bogota / GRUPO FILSA Bogota
Categoría: Technology
AT&T 5G HELMET AT&T FOOTBALL HELMET TRANSLATION, New York / AT AND T, Dallas UNITED STATES LOVE SONG Los Angeles / SQUAD47 Bethesda / THE MAYDA CREATIVE CO New York BARKING OWL New York / COMPANY 3 New York / CUT AND RUN New York / MATHEMATIC Los Angeles
EXOSPHERE SPHERE SPHERE VEGAS SPHERE ENTERTAINMENT , New York UNITED STATES SPHERE ENTERTAINMENT New York SPHERE ENTERTAINMENT New York SPHERE ENTERTAINMENT New York SPHERE ENTERTAINMENT New York
LAP OF LEGENDS AB INBEV – MICHELOB ULTRA MICHELOB ULTRA FCB NEW YORK, New York / AB INBEV, New York UNITED STATES 456 STUDIOS New York THE MILL New York STARCOM New York 3 PM New York 160OVER90 New York / FORMULA 1 London / MOTORSPORT IMAGES London / THE DUKE VIDEO ARCHIVE Isle of Man / WILLIAMS F1 Oxford
Categoría: Fintech
PINK CHIP DEGIRO, UN WOMEN PINK CHIP INDEX AKQA, Amsterdam NETHERLANDS AKQA Amsterdam / THEMATIC CAPITAL San Francisco AMP AMSTERDAM DEGIRO Amsterdam
